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Pillar 04 / 8 services

Conversational AI

Chat, voice and contact centre AI that resolves the issue instead of deflecting it to a form. Eight engagements covering the channel, the conversation and the analytics behind it.

Why this pillar exists

Deflection is not resolution.

Most conversational deployments were scored on how many contacts they kept away from a human, and every design decision followed from that number: broad shallow coverage, buried escalation, and failure language written last by whoever was free. The result is a channel people avoid, and a containment figure that looks respectable in a board pack.

We build for resolution and report containment alongside satisfaction, so a rise in one with a fall in the other counts as a regression rather than a win. Scope comes from your real transcripts, answers are grounded in your own content, and the assistant is designed to hand over quickly rather than to keep somebody talking to it.

Typical sequence

How they fit together

You do not need all twelve. Most programmes follow one of these paths depending on where the uncertainty sits.

    A

    Customer-facing, text

    AI chatbot development on your site or in your product, extended to WhatsApp, Messenger and Slack where your customers already are, and multilingual once the base language works.

    B

    Customer-facing, voice

    Voice bot and IVR modernisation to replace the menu tree, underpinned by speech engineering tuned on your own calls.

    C

    Internal

    Virtual assistant development across HR, IT and operations, in the tools your colleagues already have open.

    D

    Already live and underperforming

    Conversational design and CX strategy to fix scope, failure recovery and escalation without a rebuild, and contact centre AI to find out what is actually being said.

Questions

FAQ

Marked up with FAQPage schema so these answers can surface in search results and inside AI assistant responses.

What is the difference between conversational AI and an AI agent?

Conversational AI is about the channel and the exchange: understanding a question, answering it well, escalating properly. An AI agent completes work in your systems, which brings scoped permissions, reversible writes and an audit trail. Many organisations start with a conversational build and add agent capability where resolution genuinely requires it.

Should we build for chat, voice or messaging first?

Wherever your contact volume already is, which is usually visible in your own data rather than a matter of preference. Chat is the fastest to prove, voice carries the highest per-contact cost and therefore the largest saving, and messaging depends on whether your customers already use those platforms with you.

How do you measure whether a conversational deployment worked?

Resolution, escalation reasons, unanswered questions, satisfaction and abandonment, reported together against a baseline captured before launch. Containment on its own is a dangerous target because it improves whenever reaching a person gets harder.

Can you improve an assistant we already have?

Yes, and it is one of the more common engagements. Conversational design works on systems built in-house or by another supplier, and in most cases improves them substantially without a rebuild.

Who owns the code, content and conversation design?

You do, in full, on final payment: source code, prompts, retrieval configuration, evaluation sets, conversation copy and infrastructure as code. Nothing about running the assistant afterwards depends on us remaining involved.

Start with a conversation.

Thirty minutes, no charge, no deck. Tell us what you are trying to build with language models and we will tell you which of these engagements fits, or whether none of them do.